The INKEY List
A new campaign for The INKEY List focuses on the user’s wants and needs out of their skincare routine and being able to match the correct product to them. A worldwide campaign that catches the eye of viewers and provides quick information and connection with the product. As the motion graphics will be on screens and billboards they only have a few seconds to tell the story.
Client:
Team:
Art Director: Lily Corrie
Head of Design: Heather Brown
Motion Designers: Bron Findlay & Fran D’Antonio
Graphic Designer: Jessica Beckman
Marketing Strategist: Armagham Amiri
Web Hero Assets - Skincare & SPF
Web Hero Assets - Hair & Scalp
The out-of-home media for this brand campaign, made it across the globe on social media and billboards in London, Manchester, New York and Las Vegas. The campaign was supported by a pop up shop in Convent Garden which was featured in across beauty media outlets such as Harpers Bazaar, Bustle and Cosmetic Business.