Empathy Week
Empathy Week is a global educational programme that uses the power of film to develop the skill of empathy. We provide a programme of events, films and lesson resources for students aged 5-18.
I designed the original logo and created a brand that was inclusive and exciting to all ages. We wanted to make a universal and timeless identity that would reach thousands of people.
Client:
Team:
Founder and Filmmaker: Ed Kirwan
Brand Designer: Bron Findlay
Marketing Lead: Andy Galloway
The logo was born from taking a story and communicating it to another person. Both empathy and storytelling are at the very core of our brand, so much so we’ve incorporated them into our logo. Using yellow and purple as the main colours provides a gender-neutral perspective.
Since the rebrand Empathy Week has engaged with 140,000+ students in two years across 40+ countries and 6 continents. They have also established a partnership Snapchat, providing augmented reality workshops and panel discussions .
The business has been winning awards for their work in education and been featured in The Sunday Times, London Enterprise Awards, Tech4Good Awards, BBC, World Economic Forum, The Conversation.