GOTS is developed by leading standard setters in the fashion industry. They provide a credible assurance to consumers that the clothing they are buying and wearing is ethically and environmentally sourced. This is why the GOTS label is important and the campaign ‘Behind the Scenes’ was created.

The campaign was designed to introduce more consumers to the brand and the certification process to prevent greenwashing. Showing what stages are included in the making of textiles and what goes on behind the seams.

Global Organic Textile Standard (GOTS)

Client:

Global Organic Textile Standard

Agency:

Greenhouse Communications

Team:

Creative Producer: Evie Edwards

Brand Designer: Bron Findlay

Web UI Design: Snig.Digital

Web Coding: Oleksii Kaliuzhnyi

The campaign design has expanded the GOTS logo into a series of icons to simplify brand messaging, enhance user experience, and maintain visual consistency with the branding.

‘Behind the Seams’ evokes a sense of hidden elements. In design this can be conveyed through windows, graphics and photography. We wanted to include this important element to tie back to the campaign message, creating a sense of discovery and intrigue to the user experience.

GOTS is developed by leading standard setters in the fashion industry. They provide a credible assurance to consumers that the clothing they are buying and wearing is ethically and environmentally sourced. This is why the GOTS label is important and the campaign ‘Behind the Scenes’ was created.

The campaign was designed to introduce more consumers to the brand and the certification process to prevent greenwashing. Showing what stages are included in the making of textiles and what goes on behind the seams.

GOTS now have 14,676 certified companies in action across the globe.

Community Sixty Six

Incline Campers